Rooted in family farming, Tricia Record Swartz brings a passion for marketing and sales as she approaches her role at Record Family Wines keeping future generations at the forefront. Since 2010, Tricia has brought a dynamic approach to the family business in her position as sales and marketing manager. Focusing on direct to consumer sales, Tricia looks for unique opportunities to build brand awareness and turn fans into brand ambassadors. The boutique, estate-brand, located in the Estrella District AVA of Paso Robles showcases the terroir of the 75-acre vineyard. Emphasizing sustainable farming, Tricia tells the story of the family business through their hand crafted wines being recognized by wine critics.
Graduating in 2004 from Cal Poly San Luis Obispo with a major in Agribusiness and a minor in Viticulture, she found an affinity for wine business marketing. Following college she worked as merchandiser for Southern Wine and Spirits on the Central Coast. After moving to San Diego Tricia was a sales rep for a preimium wine broker representing wine brands from across California. Settling down in San Diego, Tricia joined the team at a Napa Valley boutique wine brand, as their Southern CA Sales Manager. This wide-range of experience adds value to Record Family Wines as Tricia looks to build the brand one ambassador at a time.